Media Centre

Activities, Launches, Exhibitions and Tie ups.
A lot happen in the world of ABY™.

Events

Expofil Paris (17th – 19th September 2013)

 
 
 

Thailand exhibition (25th – 27th September 2013)

 
 
 

Intertek Shanghai Exhibition (21st – 24th October 2013)

 
 
 

Shanghai Intertextile Apparel Fabrics October 2011

In October 2011, ABY™ created waves in Shanghai Intertextile Apparel Fabrics with the launch of its 5 branded products each positioned for a unique customer need. During the 4 day event, brands like Marks & Spencer, Target, Puma, Reebok, Hanes, Perry Elis, Madura Fashion & life style and buying houses like Li & Fung, Mas Active visited ABY™ and interacted with the team regarding the consumer and trade benefits of new ABY™ brands. Designers and visitors from value chain showed a key interest in ABY™ product portfolio.

The products on display at the exhibition were ABY Softura™ yarn, ABY Flexo™ yarn , ABY Style™ yarn and our offering for the technical market segment ABY Protek™ yarn.

 

ABY™ confluence November 2011-Bangladesh

In November 2011, in continuation of new product launch at Shanghai Intertextile, ABY™ kick-started its campaign in the trade through launch of Confluence- 2011 in Bangladesh, aimed at bringing our customers from value chain and team ABY™ closer. A focused campaign created awareness about ABY™ branded & value-added offerings in the value chain & how they can associate with ABY™ and create greater value in the products offerings to brand and retailers along with increasing margin with better offerings. The event was graced by CEOs, marketing teams, sourcing teams and technical teams from leading manufactures in the region.

 

ABY™ at Thailand Fair

In January 2012, ABY™ participated in the trade exhibition organized by Board of investment (BOI) Thailand from 5th Jan-13th Jan. ABY™ showcased its entire collection of innovative yarns in the form of fabrics and garments. The BOI trade fair is one of the most awaited events in the Thailand industry. Members from across the textile value chain like fabricators, garment manufacturers, brands, retails and fashion designers explored our innovative product portfolio. Visitors from various countries appreciated ABY™ products and showed a keen interest in working together with us.

 

TexTech Intl Expo 2012 Jakarta- Indonesia

In May 2012, ABY™ launched its branded products and value added products at Indonesia with a big bang at the 2nd TexTech Intl Expo 2012 between 31st May and 3rd June 2012.

The event successfully created interest in ABY™ Branded and value added product with fashion professionals, brands, retailers, garment manufacturer, knitters and weavers. The trade fair also witnessed a unique experiment from ABY™ - two leading Indonesian models wearing ABY Softura™ yarn, ABY Flexo™ yarn and ABY Flexo Denim™ yarn based garment collections enhanced the glamour of the event by being the center of attraction for visitors.

 

EXPOFIL Paris, September 2012

ABY™ participated in EXPOFIL, a part of the Premier Vision Fashion Trend Exhibition held in Paris, during September 19 to 21. Presenting in a global level exhibition like Premier Vision and showcasing the entire collection of ABY™ branded and value-added products in the form of garments created a great level of interest among the fashion professionals and value-chain members. ABY Flexo Denim™ Yarn Superfit, ABY Style™ Yarn, ABY Flexo™ Yarn, ABY™ techno yarns like Slubs, Siro, Negative Slubs, Injection Slubs have received multiple enquiries.

 

FORTHCOMING EVENTS


InterTextile Shanghai and Customer Confluence in Turkey

ABY™ is all set to intensify market place activities to build brand ABY™. In October, ABY™ will be presenting at the world renowned trade exhibition – InterTextile Shanghai, from Oct 18th- Oct 21st. Next month will see one more trade event at Turkey in the form of a customer confluence with product display and other promotional events. Both the platforms offer an opportunity for all our value chain customers to explore the exhaustive and exclusive range of ABY™ products. We eagerly look forward to your visit at the events. All are cordially invited.