Media Centre

Activities, Launches, Exhibitions and Tie ups.
A lot happen in the world of ABY™.


ABY™ in Global Newsfront

A successful end to the 17th edition of the world renowned Intertextile Shanghai Apparel Fabrics trade fair, which closed it’s doors on 21 October 2011 to record growth. This year’s visitor attendance reached more than 62,000 buyers, a 10 percent increase from the 2010 edition…Read More

ABY™ Brand Launch WTIN Inelegance; Oct-20 2011

Intertextile Shanghai Apparel Fabrics is the first global presentation of Aditya Birla Yarn (ABY), the overseas spinning business of the Aditya Birla Group. Following the integration of the company’s five manufacturing units under one umbrella, ABY is launching five branded products tailored to consumer needs…Read More

ABY™ Exclusive Tie-up with Advansa

ABY™ signed a strategic alliance with ADVANSA Chemicals, Europe, to manufacture and market ADVANSA Thermo°Cool™ qualifying yarns in Asia Pacific and South America for all apparel end-uses (fabric and socks). ADVANSA Thermo°Cool™ is a unique fiber designed to optimize the body’s natural thermo-regulation capabilities through smart fiber cross sections providing evaporation cooling or thermo-buffering according to wearer’s needs.

Under the agreement, ABY™ will be the exclusive spinner in Indonesia and ADVANSA will not license any spinner in Indonesia for use of the trademark. ABY™ will develop a complete range of ADVANSA ThermooCool™ yarns in different counts and blends; promote these products to key fabric and socks manufacturers. Both ABY™ and ADVANSA are keen on promoting new fibers to be launched by ADVANSA.


ABY™ Trademark License with Invista

ABY™ signed the agreement with INVISTA North America S.A.R.L. Under the agreement ABY™ is legally authorized to use INVISTA COOLMAX®fabric and INVISTA THERMOLITE®fabric logos and trade mark in their marketing promotional tools. ABY™ is also developed product portfolio from the INVISTA branded fibers.
COOLMAX®fabric & Thermolite®fabric is INVISTA trademark.


ABY™ Trademark Agreement with Trevira Low Pill

In our series of collaboration with branded fiber suppliers, we have now added Trevira branded Low pill fiber to our product portfolio. Under the agreement, ABY™ has got right to produce product from Trevira products and use the official trade mark for promotion. Product offers excellent fresh look to garment along with durability and easy care.
Trevira® - registered trademark ( Trevira GmbH)