Our innovations for a new textile economy are based on the principles of a circular economy, in which we envision fibres, fabric and clothes are manufactured, utilized and disposed of at their highest value and minimize the waste by closing the loops of the system. Innovations for a new textiles economy – creating clothing that by design circulates in a system that maintains its value.

Our continuous innovations in this direction provide us with the opportunity to deliver substantially better economic, societal, and environmental outcomes. Launching of various recycled fibres, value-added fibres, making use of resources and move to renewable inputs are part of Aditya Birla Group’s textile business’ commitment to circularity and sustainable practices.

We are also envisioning a process of developing fibres using post-consumer clothing as inputs, for which we are actively looking for tech-enabled partners to achieve our goals. Our innovative products based on the idea of circularity and sustainability are appreciated by various stakeholders who provide strength to develop our portfolio through significant Research and technology.


We foster a robust research and innovation culture to address emerging challenges and demands of our diverse customer base across the globe. Our R&D efforts span across the entire value chain and explore the possibility of increasing value at any part through our intervention. . We continually evaluate various opportunities to excel and benchmark existing products and processes with best-in-class technological progressions.

We continue to invest in scientific research and product development in close partnership with our customers and the marketplace. R&D fosters a constant stream of unique and cutting-edge products that drive organic growth.

Our philosophy in innovations is derived from responsive feedback mechanism.

“Increasing capabilities of digital technologies and their extensive application possibilities make it imperative for every business to digitalize the business to improve competitiveness and future viability. We at Aditya Birla Yarn are introducing digital means across our businesses in a phased manner. We are initially, focusing on key four areas - communication and collaboration with the partner/customer, automating production to improve quality, digitizing product development process and utilizing data analytics to improve response to the market”


We are focusing around five areas as per digital perspective, as we are slowly transforming from make to the stock business model (manufacturing to capacity) to make to order (customer demand-driven model). This perspective is the important factor that is driving us towards the adoption of digital technologies and its advancement.

Digital technologies are deployed for providing real-time information to our customers by enabling real-time tracking of movement of our raw material and finished goods (including road, container). It helps us in meeting customer expectations and assisting in better planning for customers. Building a digital platform across the supply chain, enables us to provide information to the customer on the status of the order in the supply chain (real-time information/ tracing/alert).

Deployment of digital technologies enables us to do predictive maintenance. Monitoring and processing manufacturing data, operating parameters, product quality is used to predict potential failures/breakdown. Accordingly, plant maintenance schedules are drawn and implemented. This initiative has improved and has the potential to improve efficiency, quality, and downtime. This focus area looks into predictability for better asset management, better uptime, product quality, reduction of waste and cost.

We are digitalizing to improve energy efficiency through technologies that gather and analyse (power consumption of equipment) data to effect changes to energy consumption and optimization.

We have digital samples replacing the physical samples at design meetings. We are transforming the complete process into a digital showcasing of samples. This resulted in reduced costs as well as agility in customer management. Making our products available on the platform where customers can experience the product and can inquire with the contact details mentioned. It makes the customer interaction fast, agile, much more iterative.

Our internal analytics team use big data and related techniques to forecast product prices, manage inventory, track raw material price movement, customer segmentation and sales forecast.


Intellectual capital is an indispensable asset for us. Managing and continually upgrading it is an essential component of our businesses. Systems and processes constitute a core element that helps us maintain consistent quality and adapt businesses to evolving environmental conditions. We continue to evolve our systems and operating model, as our companies scale.